Category Archives for Selling

There’s No Business Like Show Business!

Dramatic Demonstration Selling

There’s so much noise in the marketplace, so much competition. The days of telling your prospect how durable or good your product or company is or how many products you’ve sold, is all well and good, but if you dramatically demonstrate the benefit of just one element of your product’s features, you’re more likely to […]

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Create Benefits From Your Product’s Features

The person who builds benefit after benefit is the professional and successful one. Your marketing efforts will always profit from focusing on the benefits you are providing to your customers or subscribers, rather that the benefits you are realizing. What value are you providing? Give your customers or subscribers what they WANT, not what you […]

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