Your Website Is A Valuable Asset – Is Yours?

Imagine a searcher typing in your website’s URL or your domain name into their browser and they get an error message or your emails suddenly stop coming through …. how will this impact your business?

Your Online Presence Begins With Your Domain Name

By retaining control of your website and emails, ownership of your domain name must belong to yourself or your company. 

So, how do you find out if you own your domain name?

01 Domain names ending in .com

Go to and insert your domain 

02 Domain names ending with country extensions

Enter the domain extension in your browser.

03 Who is the 'Registrant'?

In the results, look for the name of the “Registrant” – this must be either your name or your Company’s name – non-negotiable! You can’t move your website or emails anywhere else, unless you are the Registrant – it’s that important.

04 Control the 'Billing'.

Pay the annual subscription to the registrar yourself. In this way, you ensure your domain name doesn’t get suspended for non-payment. You can also set your domain name to auto-renew for convenience.

The administration and technical areas can be listed under the control of someone else.

Domain Names

What to do if the Registrant Belongs to Someone Else

One client of mine had relied on their web developer to take care of all the technical issues when creating their website, and thought they were safe – until their website went down. Then they discovered they weren’t the Registrant. The domain name had been registered under the web developer's name, who had since emigrated, closing his business and consequently, the domain name had not been renewed. 

The Problem:

It was a .com domain and someone ‘bought’ it when it became available – yes, there are ‘scaly’ people lurking on the internet. To cut a long story short, it cost my client over $90 (usually only $12) to buy back the domain name and it took 3 months to get back online. The loss in earnings affected the business, since the website generated many leads.

The Solution:

Now, if you need to get the Registrant name changed, send off a VERY polite email to the registered Registrant and ask for the change to be done – hopefully he/she is still in business! If you get no joy, dig in your heels and make this happen. You can force the change through the registrar but this will take time and a lot of ‘red tape’ to go through.


So you are warned – don’t be too trusting!

You can go directly to your country's  domain registrar or a reputable .com domain registrar, like Namecheap (the one I’ve used for a few years), to register your domain names. You don’t need a third party to do this.

By the way, it’s advisable to have a unique domain name ie not or And ... tell the marketplace what you do in your domain name eg or!

Note: it's advisable to host your domain name with a different service provider than with your domain registrar. 

Develop your assets. Your most valuable asset is your reputation.”

I’d love to have your input or questions … as I’m sure many others would, so let’s have your comments below.

About the Author Fran Piggott

Sometimes all you need is someone who is unattached and has a neutral perspective to shine a light on what’s possible. Just because it’s where you are now, does not mean it’s where you are stuck. I teach ... small business owners and sales professionals how to sell their products and services profitably. And ... motivate them to achieve their sales goals quickly!

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