Marketing is getting you 'Known' - Selling is getting you 'Paid'
The cardinal rule in marketing is ... if you try and market to everyone, you market to no one. Everyone is not your customer.
Steve Olsher stated ... "Profitability depends on delivering pertinent content and desired solutions to a specific audience".
People connect with people.
It's not the industry, company or organization you are building a relationship with, but the individuals who make the decisions.
The human brain is hardwired to trust the human face. Consequently, more and more, marketers are using some form of online video in their marketing strategy.
Key to your marketing strategy must include using mobile technology.
Did you know?
- More than half the world now uses a smartphone.
- Almost 2/3rds of the world's population now has a mobile phone.
- More than half of the world's web traffic now comes from mobile phones.
- More than half of all mobile connections across the globe are now 'broadband'.
- More than 1 in 5 of the world's population shopped online in the past 30 days.
- CEOs of companies are looking for service solutions online.
When you stop collecting connections and start building relationships, you increase trust, authority, credibility and attract more customers.
90% of decision makers will not buy from a cold call or an unsolicited email. Social selling continues to grow where 74% of business-to-business buyers conduct more than half of their research online before making an offline decision.
To attract today’s buyer requires a shift in the sales dialogue from
“What can I sell you?” to “How can I help you?”
It's more about THEM and viewing yourself as an authority RESOURCE to go to.
Your marketing mindset needs to change from purely promoting products to more focus on
how your products can benefit YOUR CUSTOMERS by making a positive difference to THEM.
While social media is great at generating leads, and connecting people, most business still takes place offline. Which is easier said than done!
Effective engagement nurtures your network and provides excellent reasons for you to reach out and start a dialogue. If you personally engage with others, they will engage with you.
You can start by mining your network of customers that know, like and trust you. This can be one of the best sources of warm introductions.
You must have clearly defined goals and know your target audience. Your goals are your map to success. Without them you wouldn't know where to go or what steps to take.
The Internet has moved us into a global village, where help is so much more accessible. Consequently, through Skype I’ve been able to help English-speaking business owners from around the world with their marketing strategy.
Here's to your success!