Are You Forgetting This Prime Time Women’s Market Segment?

Marketing To WomenMarketing To  Older Women

“If you are not targeting women between ages 50 and 70 with your marketing communications, then you’re missing the most significant and important business opportunities today. Not only are they in the prime of their lives, but they make up the prime spending segment for virtually every consumer category.” says Marti Barletta, the world’s foremost authority on marketing to women, who has just launched her latest book: PrimeTime Women: How to Win the Hearts, Minds, and Business of Boomer Big Spenders.

Prime Time Women are the healthiest, wealthiest, most active, educated and influential generation of women in history. These are the women who have climbed the career ladders, no longer need to be ‘Mum’s Taxi’ and usually have a sizeable disposable income to have fun with.

Just off the top of my head and thinking ‘outside the box’, here’s some typical businesses who could really profit from this market segment ….

    • Travel Agents – particular cruises
    • Health & Fitness Centres – aqua-aerobics is always popular
    • Beauty Salons & Spas
    • Medical Practices – plastic surgeons, dentists, optometrists
    • Insurance Agents – education policies for grandchildren
    • Financial Planners – moving investments
    • Vehicle Salesmen – from family SUV’s to small run-arounds or sexy soft-tops
    • Real Estate Agents – downsizing to ‘lock-up and go’ secure estates
    • Charities – giving opportunities to put back love and spare time

….. just to name a few. So have a look at your products and see if any match this target market, if they don’t create one!

And where are you likely to find this group of women? … at bowling and bridge clubs, as well as in retirement villages or complexes. They also like gardening, so consider advertising in these magazines.

I’d love to have your input or questions … as I’m sure many others would, so let’s have your comments below.


“Identify  the deep, emotional needs in your customers that cause them to buy your products and services.



About the Author Fran Piggott

Sometimes all you need is someone who is unattached and has a neutral perspective to shine a light on what’s possible. Just because it’s where you are now, does not mean it’s where you are stuck. I teach ... small business owners and sales professionals how to sell their products and services profitably. And ... motivate them to achieve their sales goals quickly!

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