The cardinal rule in marketing is ... if you try and market to everyone,
you market to no one. Everyone is not your customer.
“Profitability depends on delivering pertinent content and desired solutions to a specific audience".
It's not the industry, company or organization you are building a relationship with, but the individuals who make the decisions.
The human brain is hardwired to trust the human face. Consequently, more and more, marketers are using some form of online video in their marketing strategy.
Key to your marketing strategy must include using mobile technology.
When you stop collecting connections and start building relationships, you increase trust, authority, credibility and attract more customers.
90% of decision makers will not buy from a cold call or an unsolicited email. Social selling continues to grow where 74% of business-to-business buyers conduct more than half of their research online before making an offline decision.
To attract today’s buyer requires a shift in the sales dialogue from
“What can I sell you?” to “How can I help you?”
It's more about THEM and viewing yourself as an authority RESOURCE to go to.
Your marketing mindset needs to change from purely promoting products to
more focus on how your products can benefit YOUR CUSTOMERS
by making a positive difference to THEM.
One of the easiest ways to build authority, credibility and trust is by creating and consistently sharing, across social media, content that is valuable and relevant to your ideal customers. Content that people find helpful to the lifestyle they're seeking or demonstrating the expertise that proves you can help them solve their challenge or problem.
While social media is great at generating leads, and connecting people, most business still takes place offline. Which is easier said than done!
Effective engagement nurtures your network and provides excellent reasons for you to reach out and start a dialogue. If you personally engage with others, they will engage with you.
You can start by mining your network of customers that know, like and trust you. This can be one of the best sources of warm introductions.
You must have clearly defined goals and know your target audience. Your goals are your map to success. Without them you wouldn't know where to go or what steps to take.
The Internet has moved us into a global village, where help is so much more accessible. Consequently, through Skype and Messenger, I’ve been able to help English-speaking business owners from around the world with their marketing strategy.
Speak to me for 30 minutes about
your marketing - challenges - goals - fears
"Fran is a truly remarkable individual – intellectually curious, an enormous capacity for very hard work whilst retaining a sense of fun and adventure and very successful entrepreneur. She has an engaging personality and she is somebody with whom I thoroughly enjoyed working."
BRUCE SHEPPY // David Game Higher Education Centre (DGHE), London UK
"I find Fran to be incredibly dynamic, honest and an amazing mentor. She is up to date with the latest technology and gives 100% in everything that she does. She has without doubt helped my business and will always be my first point of call when I need advice."
ODELLE HADNUM // Chilli Source Design
FRAN PIGGOTT // Mentor