Take a look around the internet today and one thing you’ll see more of is videos. More and more, even the top online marketers are making use of this medium to advertise their products and services.
Do you doubt me on that? If so, think about the last big launch. Who was the top online marketer and what did he say? No, I don’t mean what did he write, I mean what did he ‘say’.
Because, invariably, every single launch that’s happened over the past few months, not only had an element of video in its sales letter …… in most cases, the video IS the sales letter. Yes, you may see a page with writing on it, but count the number of words.
Chances are, you could actually count the words in a matter of seconds. Before video, I couldn’t imagine anyone would want to even attempt to count the words – the sales letters for big launches are way too long. And let’s face it, when it comes to high ticket, expensive products, the sales pitch has got to be substantial as most people want to know as much as possible about a product before they splash out that amount of money.
The good thing with video is now you can write a sales pitch as long as you want and people will most likely sit there and watch it … especially if the delivery is entertaining. Now tell me, when was the last time you found a written sales letter entertaining? I mean, yes, sometimes they are but, for the most part, you can’t afford to use humour in the written sales letter.
Video opens up avenues which were never available before to any business. With time always at a premium and decisions made more quickly today, sales people are improving their sales by pitching their products or services to their customers or prospects using demo videos.
You can upload a video to YouTube or one of the multitudes of video sites, but not everyone wants to stick their videos on a public forum because there may be certain types of videos only available to your clients.
Now, if you’re someone who wants to keep their videos on individual sites, there are many free and paid online video software programs that will help you make professional looking videos. You can even use your smartphone and upload reasonable looking videos onto your site.
But whatever you choose, video marketing has exploded on the internet and you need to keep abreast of this trend to have your marketing efforts well rewarded.
I’d love to have your input or questions … as I’m sure many others would, so let’s have your comments below.
QUOTE OF THE DAY …
“If it’s worth doing, it’s worth doing poorly at first. Don’t be afraid to try.”
Sometimes all you need is someone who is unattached and has a neutral perspective to shine a light on what’s possible. Just because it’s where you are now, does not mean it’s where you are stuck. I teach ... small business owners and sales professionals how to sell their products and services profitably. And ... motivate them to achieve their sales goals quickly!
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